MARKETING
AND SALES
At Massimo, we understand that the customer's experience must be the basis of the company's planning in order to guarantee the delivery of value expected by consumers. We operate with a strategic business perspective that reconciles market opportunities with brand positioning locally and internationally. We develop action plans that include pricing optimization, omnichannel and sales growth strategy, predictability for the production chain and strengthening of brand equity, with initiatives related to environmental and social sustainability, based on relevant KPIs and ROI analysis.
We offer an end-to-end view of all processes and cycles, from supplies and production to product delivery, so that our clients can build a high value-added perception for their brand. In this way, we support our clients in building new business models and/or reviewing strategies, defining assertive and innovative actions focused on growth and maximizing results: financial, commercial and operational.
For this, we follow all the steps, such as correct import sizing for each campaign and/or launch, adequate analysis of the sales predictability of each site and constant monitoring of the indicators.
To learn more about our work in Marketing and Sales, contact:
Business Strategy
>> Potential market analysis
>> Building and reviewing the business model
>> Strategy review according to ESG criteria
>> Sales growth strategy
>> Market entry strategy
>> Category management strategy
>> Pricing strategy and revenue model
>> Partner Relationship Model
>> Omnichannel Strategy
>> International growth and expansion
>> Innovation Model
Business planning
and Marketing
>> Sales organization design
>> Order to Cash (O2C) process design
>> Sales Forecast
>> Preparing launches and campaigns
>> Definition of commercial promotion and discount policy
>> Promotional effectiveness analysis
>> Campaign and Launch Management
>> Sales Force Optimization
>> Commercial Due Diligence
>> Sales Governance
>> Analysis of Performance Indicators
Generation the value
>> Development of value proposition
>> Management for sustainability
>> Should-cost analysis
>> Design-to-value direct from materials
>> Make or buy analysis
>> Pricing optimization
>> Measurement of Marketing ROI (ROMI)
>> Generation of Social and Environmental Value
Availability and Customer Experience
>> Go to Market Strategy
>> Implementation of the e-commerce channel
>> Omni-channel experience
>> Channel Strategy and Route to Market (RTM)
>> Customer Segmentation
>> Customer base growth strategy
>> Profitability and optimization of the customer portfolio
>> Consumer Insights